Workshop working in pairs to create a screen printed poster for Glam Racket club night. For our poster we chose to use solely hand drawn typography, with a variety of different coloured card. Due to the fact that the posters are advertising a pub night, we decided to go for a chalk board look, which has been effectively replicated by screen printing. We felt that the black card with fluorescent coloured type posters were the most successful.
The idea behind my D&AD entry was to keep things simple and showcase what the National Trust has to offer, with a bit of humour. Activities, such as walking the dog or going to the pub, can easily be made part of a National Trust experience, and, with my campaign, I want visitors to share their own experience or quirky story. The campaign is aimed at 25 – 40 year olds and looks to reposition the Trust away from its perceived image.