The Good Stuff

The Good Stuff is a healthy eating company for young people that offers a healthy alternative to fast food chains and junk food. The idea behind the black and white colour scheme was to break the mould of healthy eating being associated with the colour green and to stand out from the crowd. It was also to make healthy eating more appealing and cool, enabling the brand to reach out to a young audience. At the heart of the brand is the typography which appears on the food truck and food packaging. The style I have used for the text is young and quirky and makes the subject of healthy eating more fun and interesting. The fact that the food truck is portable means it can travel around to university campuses or town centres and spread the healthy eating campaign.

The Good Stuff
Sandwich packaging
The Good Stuff
Rolls Packaging
The Good Stuff
Bap packaging
The Good Stuff
Drinks bottles
The Good Stuff
Baguette packaging
The Good Stuff
Food packaging
The Good Stuff
Food truck
The Good Stuff
Bag
The Good Stuff
Stamp
The Good Stuff
Website
The Good Stuff
Facebook page
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LH/ RH comic

A typographic project looking at changing the existing comic sans typeface in order to make it more usable. My idea looked at having both a left and right handed version of the typeface, resulting in LH comic and RH comic. The project also asked to include the new typeface in either a type specimen poster or booklet, and I chose the latter. As my typeface has two versions, I decided to make two booklets, but joined them together with one opening at the front and the other at the back.

Comic sans hand drawn
LH comic type specimen
Comic sans hand drawn
RH comic type specimen
Comic sans hand drawn
LH comic type specimen
Comic sans hand drawn
RH comic type specimen
Comic sans hand drawn
LH comic type specimen
Comic sans hand drawn
LH comic type specimen

Type in the environment – ‘Things I have learned’

String text

Typographic project looking at the use of type without using a computer. Based around Stefan Sagmeister’s ‘Things I have learned’ book and work, the idea for the project was to photograph handmade typography in an environment. For my text I chose to use the opening two lines of William Blake’s ‘The Tyger’, which I photographed and recorded over the space of four images. The materials that I used to make up the text ranged from string to pieces of wood.

Stones text
Tyger, Tyger text
String text
Burning bright text
chunks of wood
In the forest text
Blue tape text
Of the night text

The Outsiders – Puffin Design Award

Puffin design award

Book cover design for the teenage classic ‘The Outsiders’, aimed at bringing the book to a new generation of reader. My response is based almost entirely as a hand drawn approach. For the cover I focused on the themes of death and innocence through the portrayal of crows and a jumbled up typeface, and I also tried to make the cover look aged through staining the background.

Puffin design award
The Outsiders cover jacket
Puffin design award
The Outsiders back cover
Puffin design award
The Outsiders front cover
Puffin design award
The Outsiders back cover
The Outsiders
Book cover on waterstones website

Glam Racket posters

Screen printed posters

Workshop working in pairs to create a screen printed poster for Glam Racket club night. For our poster we chose to use solely hand drawn typography, with a variety of different coloured card. Due to the fact that the posters are advertising a pub night, we decided to go for a chalk board look, which has been effectively replicated by screen printing. We felt that the black card with fluorescent coloured type posters were the most successful.

Screen printed posters
Glam racket posters
Screen printed posters
Glam racket posters
Screen printed posters
Glam racket posters
Blue card
Screen print
Black card
Screen print
Blue card
Screen print
Screen printed posters
Glam racket posters