National Trust D&AD

National Trust campaign

The idea behind my D&AD entry was to keep things simple and showcase what the National Trust has to offer, with a bit of humour. Activities, such as walking the dog or going to the pub, can easily be made part of a National Trust experience, and, with my campaign, I want visitors to share their own experience or quirky story. The campaign is aimed at 25 – 40 year olds and looks to reposition the Trust away from its perceived image.

D&AD
Billboard advert
D&AD
Billboard advert
D&AD
Bus advert
D&AD
Newspaper advert
D&AD
Website advert
D&AD
Facebook pages
D&AD
Posters
National Trust campaign
Alfie dog poster
National Trust campaign
Pub poster
National Trust campaign
Bikini poster
National Trust campaign
Maze poster
Advertisement

Abstraction text

Black paint

Using the word ‘abstraction’, I created a stencil of the word using masking tape and covered the remaining paper in black paint. Once the masking tape was removed this created the first image below.

Masking tape and paint
Abstraction text

I was able to salvage the masking tape and stick it down onto a separate piece of paper , with some of the paint on the edges of the tape. I didn’t intend on having the text spread across two lines but I ran out of room.

Black paint
Abstraction masking tape
Black paint
Abstraction masking tape