The idea behind my D&AD entry was to keep things simple and showcase what the National Trust has to offer, with a bit of humour. Activities, such as walking the dog or going to the pub, can easily be made part of a National Trust experience, and, with my campaign, I want visitors to share their own experience or quirky story. The campaign is aimed at 25 – 40 year olds and looks to reposition the Trust away from its perceived image.