WWF Air Miles

Campaign for WWF to display the air miles that products have travelled in order to get into our shops. When searching for an item online, customers can refine their search by ‘air miles’ which will send products that have travelled the least mileage to the top of the page. Likewise, when customers go into a shop, products have a label attached displaying air miles.

WWF D&AD new blood
Air miles tags
WWF D&AD new blood
Air miles tag on clothing
WWF D&AD new blood
Air miles tags on clothing
WWF D&AD new blood
Air miles tags on clothing
WWF D&AD new blood
Air miles tag on clothing website
WWF D&AD new blood
Air miles tag on clothing website
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