My approach for this project looked at family trees and how this could be reflected as a book cover design. Looking at the work of design studio Karlssonwilker, I decided that a digitalised family tree, rather than a hand drawn family tree, would be the best solution. From the initial white background cover, I managed to tweak the design to produce six variations of the book cover.
The idea behind my D&AD entry was to keep things simple and showcase what the National Trust has to offer, with a bit of humour. Activities, such as walking the dog or going to the pub, can easily be made part of a National Trust experience, and, with my campaign, I want visitors to share their own experience or quirky story. The campaign is aimed at 25 – 40 year olds and looks to reposition the Trust away from its perceived image.
Using the word ‘abstraction’, I created a stencil of the word using masking tape and covered the remaining paper in black paint. Once the masking tape was removed this created the first image below.
I was able to salvage the masking tape and stick it down onto a separate piece of paper , with some of the paint on the edges of the tape. I didn’t intend on having the text spread across two lines but I ran out of room.
A Dairy cow looking over the field gate made from text from football magazine ‘FourFourTwo’. Ink has then been applied.
The cows have been made up from text, from football magazine ‘FourFourTwo’. Ink has then been applied to the text and paper.
Simon Andrew Designs 